I-Cast: CAMPfire Cookies & Connections
Our team didn’t camp out at a booth. We hit the floor. We walked. We watched. We handed out our now infamous CAMPfire Cookies and smoked jerky samples—small tokens with a big ask:
What kind of content is actually working for you?
That question sparked dozens of real conversations. Not about “brand awareness.”
About problems. About sales bottlenecks. About the grind of constantly creating content that’s already outdated by the time it’s posted.
ICAST isn’t just a fishing show—it’s the pulse check for the outdoor industry. This July, we walked the aisles in Orlando, connected with brands old and new, and left with something more valuable than swag: insight.
This wasn’t a “show up, shake hands, post some reels” kind of trip. We came with purpose.
We Brought the Cookies and Left With Conversations
Our team didn’t camp out at a booth. We hit the floor. We walked. We watched. We handed out our now infamous CAMPfire Cookies and smoked jerky samples—small tokens with a big ask: What kind of content is actually working for you?
That question sparked dozens of real conversations. Not about “brand awareness.” About problems. About sales bottlenecks. About the grind of constantly creating content that’s already outdated by the time it’s posted.
What We Heard at I-Cast:
Across the board, we kept hearing the same challenges:
“We don’t have time to produce consistent content.”
“Our social channels look good but aren’t converting.”
“We need better systems to stay in front of buyers.”
“We know our products work. We just don’t know how to show it.”
And, that’s where CAMP comes in.
What We Offered
At ICAST, we weren’t pitching. We were proving. We showed brands how we:
Capture and edit usable content—fast.
Plug into trade show marketing to extend their reach.
Build systems for repurposing assets across sales decks, emails, and social.
Use CRM tools (like HubSpot) to track and convert real leads, not just likes.
We’re not influencers. We’re not a creative agency that stops at the sizzle reel.
We’re the connector behind the camera.
What Happens Next
We’ve started follow-ups with more than 100 brands we met on the floor. If you’re one of them—thank you. And if your co-worker snagged the last cookie or didn’t share the jerky, we’ll send more. Just ask.
Most importantly, if you’re tired of doing all the marketing heavy lifting yourself and want real support that knows your industry, we should talk.
CAMP Collective: Content. Advertising. Media. Production.
📍 Based in the field, not just behind a desk.
📬 info@createwithcamp.com
https://form.jotform.com/251794333946164
Dispatches from CAMP: Field First, Office Second
CAMP in Alaska!
“Dispatches from CAMP” July, 2025
At CAMP, we believe creative work should come from somewhere real—not just from behind a desk. Our best ideas don’t show up on a whiteboard. They surface at 5:30 a.m., under cloud cover, with a streamer in the water and no cell service for 100 miles.
This week, our founders Charlie Shalley and Jim Lucas headed north to Alaska to spend a few days off-grid at Tikchik Narrows Lodge. Located deep in Bristol Bay, the lodge sits at the edge of some of the wildest and most productive fly-fishing water on the planet. It’s not just a bucket-list destination—it’s the kind of place that reminds you why any of this matters.
They weren’t just there to fish (though the fishing was, by all accounts, unforgettable). They went to connect with a longtime partner, to scout potential filming opportunities, and—most importantly—to live the lifestyle CAMP exists to serve. Lodges. Brands. Guides. Gear. Media. We’re not here to market to them. We’re here to build with them.
“Most agencies pitch from a boardroom,” Charlie said. “We’d rather talk shop in the jet boat, at the skinning shed, or over a warm coffee at 4 a.m. We work where our clients work.”
The result is content and strategy that feels lived-in, not made-up. That’s the CAMP difference—and why we’ll always put boots in the mud before boots in a meeting room.
Stay tuned. We’ll share more from the Tikchik trip soon, including a few fish stories and the next creative project inspired by them.