Dispatches from CAMP: Field First, Office Second
It all begins with an idea.
“Dispatches from CAMP” July, 2025
At CAMP, we believe creative work should come from somewhere real—not just from behind a desk. Our best ideas don’t show up on a whiteboard. They surface at 5:30 a.m., under cloud cover, with a streamer in the water and no cell service for 100 miles.
This week, our founders Charle Shaley and Jim Lucas headed north to Alaska to spend a few days off-grid at Tikchik Narrows Lodge. Located deep in Bristol Bay, the lodge sits at the edge of some of the wildest and most productive fly-fishing water on the planet. It’s not just a bucket-list destination—it’s the kind of place that reminds you why any of this matters.
They weren’t just there to fish (though the fishing was, by all accounts, unforgettable). They went to connect with a longtime partner, to scout potential filming opportunities, and—most importantly—to live the lifestyle CAMP exists to serve. Lodges. Brands. Guides. Gear. Media. We’re not here to market to them. We’re here to build with them.
“Most agencies pitch from a boardroom,” Charle said. “We’d rather talk shop in the jet boat, at the skinning shed, or over a warm coffee at 4 a.m. We work where our clients work.”
The result is content and strategy that feels lived-in, not made-up. That’s the CAMP difference—and why we’ll always put boots in the mud before boots in a meeting room.
Stay tuned. We’ll share more from the Tikchik trip soon, including a few fish stories and the next creative project inspired by them.
