Our Team
Charlie Shalley - Co-Founder / Creative Lead
Charlie brings years of experience in the outdoor creative industry, capturing powerful imagery for some of the most respected lodges, outfitters, and brands in the field. His work reflects a deep understanding of the outdoor lifestyle and a genuine connection to the people and places that define it. Through a blend of cinematic storytelling and strategic content production, Charlie helps brands grow by crafting visuals that resonate with authenticity and purpose.
Jim Lucas - Co-Founder
Jim brings decades of leadership in storytelling, visual communication, and business strategy. He leads with clarity, builds with integrity, and understands how to scale smart creative in the real world.
Blaise Freeman - Cinematographer / Editor
With a deep passion for storytelling and a commitment to elevating brands through compelling visuals, Blaise brings a dynamic creative vision and proactive mindset to our team. Drawing on years of experience in both collegiate and professional athletics, as well as commercial work for a number of industry leading brands, Blaise has a proven ability to capture and enhance brand identity one frame at a time.
Richard Larson – Graphics Services
With 30+ years in design, video, and animation, Richard translates complex messages into clean, persuasive visuals. His work is sharp, functional, and built to perform.
Courtney Nicholson - Sales and Team Management
With a breadth of experience in leadership, sales, project management, public relations and brand promotion, Courtney brings a unique, strategic and creative approach that holds our team together behind the scenes.